Video Advertising Post from Mediapost

14 01 2009
Just came across this blog post at on Video advertising spending..
clipped from
Trends & Predictions: Web Video In The New Year
Video ad spending goes up. Yes, Web video ad spending will be up in 2009.  Perhaps not as high as the 45% currently predicted by eMarketer (and already revised down from a higher initial number), but spending will grow from this year’s rather meager base of $587 million. After all, brand advertisers need to be where the eyeballs are and Web video is undeniably growing.  Hulu is likely to be a major beneficiary of this trend, as its professional content is more desirable to advertisers than YouTube-type UGC.  Since in 2009, “flat will be the new up” for most media, any growth at all will be good.
  blog it



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