Social media and SEO Post

10 03 2009
A blog post from socialmediaexplorer.com – well worth a visit
clipped from www.socialmediaexplorer.com

Why You Shouldn’t Trust Social Media To An SEO Consultant

The more time I spend with clients analyzing their needs and making recommendations in the Internet marketing realm, the more I’m convinced that search is of utmost importance. And no, it’s not because I’m an Owyang lemming and he said so. It’s because ranking high in search is the ultimate reason I wind up giving for almost every recommendation I make. Whether it’s participating in social media, rebuilding a client’s website in a certain content management system or pushing for lighter motion techniques in lieu of the irrelevant-to-search Flash-heavy designs, I normally end up with, “and it can boost your search engine results.”

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Social Media Post from RainierPR

19 01 2009
Is social media media? ;-o
clipped from www.rainierpr.co.uk

Social media is media (and the opportunity for the PR industry)
Social media isn’t media. It’s social. So says Mark Earls (@herdmeister). I discovered Earls’ blog yesterday (thanks to Robin Grant (@robingrant), MD of We Are Social).
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Blogging Tips from Influential Marketing Blog

17 01 2009
Great post on improving your blog!!
clipped from rohitbhargava.typepad.com

How To Use Curation To Make Your Blog Better: Lessons From Postsecret

If you talk to most successful bloggers today, they will likely tell you that some part of the formula for their success has been their ability to adapt their blog to what people actually wanted to read and interact with instead of sticking to a closed vision of what their blogs should or could offer. Last night I had the chance to participate in a great event put on by Shashi and his crew from Network Solutions to promote their new online community called LinkTogether. The two speakers were Frank Warren, the founder of Postsecret.com and myself. As I listened to Frank talk about the rise of Postsecret from a local art project in the DC area to one of the top ten blogs on the Internet today – the word curator came to mind to describe how he treats his blog.

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Applying Value to your Audience Blog Clip

17 01 2009
from marketingtechblog – oiling that train
clipped from marketingtechblog.com

Who’s Holding Your Oil Can?

Steam TrainAll day – every day – folks email me, text me, twitter me, visit me, call me and instant message me with questions regarding domains, capabilities, CSS, competition, keyword strategies, client issues, sales positioning, marketing strategies, blogging, social media, etc. I get invitations to speak, to write, to help, to meet… you name it. My days are busy and incredibly fulfilling. I’m no genius but I have a lot of experience and people recognize it. I also love helping out.

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Video Advertising Post from Mediapost

14 01 2009
Just came across this blog post at Mediapost.com on Video advertising spending..
clipped from www.mediapost.com
Trends & Predictions: Web Video In The New Year
Video ad spending goes up. Yes, Web video ad spending will be up in 2009.  Perhaps not as high as the 45% currently predicted by eMarketer (and already revised down from a higher initial number), but spending will grow from this year’s rather meager base of $587 million. After all, brand advertisers need to be where the eyeballs are and Web video is undeniably growing.  Hulu is likely to be a major beneficiary of this trend, as its professional content is more desirable to advertisers than YouTube-type UGC.  Since in 2009, “flat will be the new up” for most media, any growth at all will be good.
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Social Overload?

14 01 2009
Interesting blog post over at www.thedigitalblur.com on the shifting shape of social media to come?
clipped from thedigitalblur.com

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Social Traffic

7 12 2008

When it comes to getting visitors to your website the Internet landscape has changed dramatically in the last few years.

Web 2.0 style sites and a more interactive social media makes for a transparent playing field with users getting involved in the content they want to read and contributing themselves. When it comes to marketing and getting traffic to your website(s) Social Media Marketing is one strategy that cannot be ignored!

So what makes Social Media Marketing so important?
There is a combination of factors at work here. Authority sites are those that dominate their particular market and are seen as such by the major search engines. The other factor is every link pointing to your website is seen by Search engines such as Google and rated in some way by them. Thus links from a higher authority site (with a higher Google Page rank or Alexa rank) carries more weight in your favour – and the more of these linking to you, the higher your website will fly in the search engines!

The element of this strategy is getting the content out there on the internet in the guise of remote blogs and other free content providers to bring in targeted traffic to your sites.

If you’re new to the concept of social marketing and search engine optimization, it can be a confusing labyrinth of information.

The Social Marketing Manifesto will break the whole process down to manageable daily chunks of one hour sessions, guiding you by the hand, step by step on how to get your main websites flooded with traffic, prospects and customers.